IT Cosmetics Brow Power Eyebrow Pencil – Universal Shades – Long-Lasting, Budge-Proof Formula – With Biotin – Natural-Looking Brows – Built-in Spoolie Brush

Original price was: $26.00.Current price is: $15.60.

Note: Prices may fluctuate as sellers adjust them regularly. You'll see the latest price at final checkout.
Description


Price: $26.00 - $15.60
(as of Nov 29, 2025 13:31:31 UTC – Details)

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Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 5.94 x 0.79 x 5.91 inches; 0.34 ounces
Item model number ‏ : ‎ HV-PEF8-9F50
UPC ‏ : ‎ 893224002703
Manufacturer ‏ : ‎ IT Cosmetics
ASIN ‏ : ‎ B003VPTA2U
Best Sellers Rank: #2,745 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #21 in Eyebrow Color
Customer Reviews: 4.6 4.6 out of 5 stars 6,438 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Reviews (13)

13 reviews for IT Cosmetics Brow Power Eyebrow Pencil – Universal Shades – Long-Lasting, Budge-Proof Formula – With Biotin – Natural-Looking Brows – Built-in Spoolie Brush

  1. mb

    For a natural, well-groomed brow, this is the best!
    This is the best pencil! I have tried a number of other pencil brands and colors, but IT Cosmetics brow provides the best, most natural look. I tend to scoff at anything called “universal” — yeah, right! — but the universal taupe blends perfectly. The color match is important for me because I have a hole in my right eyebrow, just at the arch, and rely on pencil to fill it in. If the color is off, the fix shows. The product texture is both creamy and waxy, so it goes on easily, but stays put and works almost like its own pomade to keep your brows in shape without being stiff or smudging. In short, It Cosmetics knocked it out of the park with this one!

  2. Amazon Customer

    Best Eyebrow Pencil!
    Absolutely love this eyebrow pencil! Doesn’t smudge, stays on and looks fantastic. This has been my go to pencil for years. The ones in the stores can’t compare to to this! Love it!!!

  3. C Shaw

    Eyebrows!
    Love the eyebrow pencil

  4. J. Martorana

    Not As Soft But Find That Works Best
    I have tried a few other brow pencils and so far I find this one works the best for me. Here are my pros and cons:PROS:Color matches very well with my eyebrows – other pencils were either too light or too dark.Pencil is firm but still works well – I like that it is a bit harder and I have to work a bit to get the color on there – this way I’m not using as much product and I can be more precise. Other pencils that are too soft just leave too much color on there no matter how lightly I go and they tend to smudge or run the longer I wear it – especially since I have oily skin and I tend to sweat more. I also like the tip – its not too thin or too large – its just right for precision.It lasts a long time – The pencil itself to me seems to have more product than others and it lasts a long time when wearing it as well.Good design – I like the design of this pencil – other brands have a weird or shiny texture making it difficult to grip the pencil or it slides too easily in my hand. And of course having the spoolly on one end helps.CONS:Its Expensive – I guess you get what you pay for but I have to buy a pencil at least once a month.The Caps – for me they don’t stay on and I just lose them so I tend to throw them away.All in all I will continue to buy it unless I find something similar for less but so far haven’t found anything that compares. I only give it four stars due to the price.

  5. HOLLY

    The Best
    Great natural looking eyebrow pencil! Will not use anything else. Easy to use!

  6. Candy Girl

    It’s All in the Pressure
    I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply.One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face.I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look.While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience.Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you’re someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day.Note: This review is based on my personal experience and preferences. Individual results may vary.

  7. cp from va

    Perfect eyebrow pencil
    Love this brand I have bought before and will continue to purchase. Perfect color and easy to apply

  8. Amazon Customer

    Love it!
    Love how easily it goes on when applied. Lasts all day. Beautiful color.

  9. Rose

    Lo uso hace años. Color neutral y duradero aunque dudes o nades.

  10. Richard

    Top ,la teinte taupe universelle convient à toutes les carnation

  11. Softysophy

    Great product I do not usually order this from amazon and now I remember why! I’m in Canada, it came from States took three weeks with three delays … never again

  12. beauty

    This is great for eyebrows, just the right texture to give eyebrows a good shape.value for money considering the quality.

  13. Ivana Davoli

    Ne ho provate tante di matite x sopracciglia, ma torno sempre a prendere questa, è la migliore. Rimane tutto il giorno, non sbava neanche con il caldo, è il top.

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