ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz
$32.00
Price: $32.00
(as of Nov 07, 2025 00:08:38 UTC – Details)
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Language : English
Product Dimensions : 1.57 x 1.57 x 4.09 inches; 4.59 ounces
Item model number : FD21030
Manufacturer : ICONIC LONDON
ASIN : B0BB313T4N
Best Sellers Rank: #8,417 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #37 in Foundation Primers
Customer Reviews: 4.2 4.2 out of 5 stars 520 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Melissa –
Love it
Love this primer. Feels great going on and love the shine. 45 YO user so good for mature skin.
Veronica –
Even if not for a glow, this stuff is PERFECT for dry skin
Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.
Deb –
Keep that dewy underglow and “hidden” imperfections!
I am always on the hunt for great primer. This is a luxury item and seems to be fairly great. I was able to procure a small sample once, and chose to purchase the full size after trying it and seeing all the ads for it. I have combination skin, and this product does not cause dryness or oiliness. It is very lightweight and thin. I can’t even tell I’ve got something on my face. It is not sticky and offers light coverage. It provides a silky soft feeling and is definitely easy to apply and smooth. No clogged pores either!Upon using this, I found that it creates a nice, soft underglow. It has a subtle shimmer that gives you more of that dewy, hydrated appearance, opposite of a matte primer. I noticed that it helped eliminate a lot of redness in my face, as well as helping to reduce my large pores and wrinkles. I guess those things all come with age, because I used to have great skin.In order for me to achieve that blurred, glowy look, I actually had to apply this product twice. Thankfully, it comes with a dropper so you do not waste product applying too much. After the first application, my skin didn’t really look any different, and there was no particular blurring effect anywhere on my face. Even so, it was still so lightweight. I also noticed that it didn’t really make too much of a difference in keeping my makeup longer, but it can be worn with or without makeup over top anyway. This primer doesn’t absorb immediately into skin. However, you are supposed to apply primer after your skincare routine letting that all dry completely first, and then you should wait approximately 10 minutes to apply makeup after using this or any primer to maintain the benefits of a primer. Another issue I noticed is that the product leaks through the dropper if it is not positioned upright every time. I also wish there were a couple shades to choose from. This one is very light but still doable. For $30, I feel that this could have a better formula as I had to apply it twice and still got the same results as more inexpensive primers, but I will absolutely use this Iconic London primer.
Amazon Customer –
It’s Beautiful 💕
I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..
Jane K Brown –
Probably give it away
I don’t have money to throw away I’m sending this back I recently purchased super goopy I think it’s called it’s a sunscreen number 40 $38 beautiful beautiful sheer gloss recommended by Niki larose she’s a makeup artist on YouTube check her out she makes recommendations for all kinds of drugstore items that’s why I looked at this she wasn’t impressed either as far as I can remember but anyway I used the sunscreen and then I used the L’Oreal hyaluronic over it those two items is all you need and maybe a finishing powder I used the Max Factor but I also recently purchased the finishing powder by L’Oreal this London stuff I don’t know I think it was crap personally I don’t have enough time to spend on something that doesn’t work and I don’t have enough money to spend on crap that doesn’t work either so that’s my take on it it gets one star only because it arrived in the mail I wouldn’t take it for free
Jes-se –
Love
This is one of my fav items. It’s not the all time best makeup primer ever as far as pure longevity, BUT it does help my makeup last long enough to get through my day. But it seems to give my skin a finish I love. Like I literally wear it instead of foundation sometimes. With just a little concealer, blush, and eye makeup. And it gives my skin this really pretty glow. I love it and use it over many other primers I owe for that reason. It seems to add a smooth glow. The name totally makes sense. The under glow you don’t know you don’t have. I can’t really describe it because it’s not like you really see it. It just seems to leave your skin looking better.
Anna –
Great for dry, sensitive, reactive skin
I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn’t stop raving about how “glowing” and “professional ” my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it’s fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.
Amazon Customer –
This primer is lovely and goes well under foundation
Tamara al shakaa –
I love it
Schahrazade –
Great product
The Urban Jungle Society –
Beautiful subtle glow on my fair skin. I prefer to use it on my no make up days than under foundation but I imagine it will also work really well.
Amazon Customer –
Love this glides on my skin easily absorbed and gives a healthy glow underneath makeup can be worn alone feels more hydrated when worn with moisturiser underneath so I feel like my skin is glowy